McLaren has registered two new trademarks, Remuera and Muriwai, which the report says are likely intended for future models from the British marque. If confirmed, the move would mark a shift away from the company’s long-standing use of index-style names such as P1 and W1.
The filing comes as McLaren pushes ahead with a broader transformation plan. The carmaker recently unveiled a new logo, said it is developing its first crossover, and announced the launch of a modernization program.
That program includes plans to expand production, including opening a second facility in the UK and setting up manufacturing of carbon-fiber products. The company is seeking to strengthen its industrial base while refreshing its brand identity.
The names Remuera and Muriwai both reference founder Bruce McLaren. Bruce McLaren was born in Remuera, New Zealand, while Muriwai is the place in New Zealand where he first appeared as a racing driver.
According to the report, the updated logo also draws on the founder’s story, taking inspiration from the sign of the McLaren petrol station in Remuera. The company has not disclosed what the new vehicles will look like, but says its supercars will be built on its own platform.
