The European-level association for digital marketing and advertising, "IAB Europe," has published data regarding the European digital advertising market:
It has been noted that the European digital advertising market has grown by 10.5%, reaching €131 billion, despite macroeconomic and geopolitical pressures.
In 2025, the European digital advertising market reached €131 billion. The report also highlights Turkey's advertising market, indicating that Turkey continues to be one of the top six digital advertising markets in Europe with stable growth in digital advertising investments.
Thus, Turkey has strengthened its position among Europe's leading digital advertising markets through data-driven investments and technological capabilities.
