Netflix, which revolutionized the world of television years ago by offering the ability to watch entire seasons at once, is now facing new challenges. According to Bloomberg's data, more and more users are unable to finish watching popular series before the second season comes out.
Experts believe that some reasons for this include Netflix's frequent decisions not to continue certain series, as well as long breaks between seasons. However, the issue is not only with Netflix's content; people's leisure habits have also changed. While Netflix used to compete with traditional television, its main competitors now include TikTok, YouTube, Reels, and short series apps.
People are increasingly choosing short videos that can be watched in just a few minutes. Netflix is trying to adapt to this new reality; the company has even added a TikTok-like feed that offers short snippets of its content. However, experts believe this is still not enough, as users often do not want to just find something to watch, but rather want to consume content in that short format.
