After the World Cup, investment interest in European football has gained new momentum. Lakshmi Mittal and Amazon founder Jeff Bezos are interested in shares of one of England's most successful clubs, Liverpool. Analysts believe this trend could radically change the financial model of European football.
The World Cup has become a record source of revenue for FIFA, generating around $14 billion in revenue and $11 billion in net profit. Despite high ticket prices and U.S. visa restrictions, the commercial success of the tournament has increased investor interest, particularly in the English Premier League (APL).
However, according to the article, high valuations of clubs do not always reflect their actual financial situation. While broadcasting rights continue to be the main source of income, their growth is slowing, while transfer and salary expenses continue to rise rapidly. As a result, Premier League clubs recorded a pre-tax net loss of about £950 million in 2025, despite revenues of £6.8 billion.
The article also highlights the difference between European and American sports models. In the U.S., major leagues operate on a closed franchise principle, ensuring stable income and limiting financial risks, while in Europe, the competitive system forces clubs to spend excessively to maintain competitiveness.
At the same time, instead of traditional sponsors, American investment funds and financial consortia are entering European football, prioritizing return on investment. If the growth in the value of broadcasting rights stops and clubs continue to incur losses, it is possible that investors will begin to sell their assets, deepening the financial crisis.
According to the author, under these conditions, the idea of a European Super League may again come to the forefront, modeled after American closed leagues. Meanwhile, FIFA President Gianni Infantino is negotiating with American investors about the sale of commercial rights to the World Cup, which, according to the article, could accelerate the commercialization of football and gradually turn it into an American-style entertainment business.
