The start of the school year in Gyumri, Vanadzor, and Ejmiadzin was vibrant and in Wildberries style, featuring games, gifts, interactive tasks, and festive photos. The "Big Break" program brought together children and parents in three cities of Armenia.
In Gyumri, participants had the opportunity to engage in thematic activities, test their attention in game tasks, and take photos in the festive photo zone. The format of the "Big Break" was designed for joint participation of children and parents, helping to create a true family celebration atmosphere.
In Vanadzor, the program also united families with children. Guests participated in games, completed tasks, and received small gifts. The bright atmosphere of the first day of school presented school preparation from a new perspective — as an opportunity not only for shopping but also for spending time together as a family.
In Ejmiadzin, the "Big Break" became another occasion to celebrate the start of the school year together. Children and parents joined the interactive program, took photos, and spent time in a festive atmosphere.
"September 1 is a special day for every family, and we wanted to make it brighter. That’s why we held the "Big Break" in three cities — Gyumri, Vanadzor, and Ejmiadzin. We are happy that we could celebrate this day with families and give children a little more joy and good mood," said David Mirzoyan, regional director of Wildberries in Armenia.
The school season continues at Wildberries
At the same time, preparations for the school year continue at Wildberries. Ahead of September 1, the most in-demand categories of school products include clothing and footwear, stationery, backpacks and bags, sportswear and shoes, as well as books and creative and hobby products.
The range includes products for various school needs — from pens, pencils, notebooks, and pencil cases to school uniforms, everyday clothing, sports equipment, backpacks, and accessories.
School purchases also prominently feature gadgets and accessories for studying, including smartphones, tablets, headphones, and other devices.
On the Wildberries website and app, the promotion "Everything for Classes and Breaks" continues — discounts on school products reach up to 80%. Necessary items for the school year can be selected online, not limited to purchases made only in the lead-up to September 1.
