OpenAI has rolled out ads on ChatGPT for select plans in India, one of its largest and most active markets, as the artificial intelligence company looks to maximize its revenue ahead of its planned listing next year:
Advertising would support "broader access to ChatGPT through free and lower-cost tiers," a spokesperson for OpenAI told CNBC:
Ads have been rolled out for free users and those on the 399 rupee ($4) per month 'Go' plan:
The ad feature is already live in 38 countries, including the U.S., Japan, Korea, and across 31 European nations:
OpenAI is planning to go public in 2027 and faces pressure to justify its $852 billion valuation:
Monetization through ads will help OpenAI partially cover the cost of generating inference for a query and stem the company's losses:
OpenAI told CNBC, "ads will be clearly labeled, visually separate and shown below the response":
