Events dedicated to the Days of Armenia in Monaco were held on September 3 and 4, highlighting both Armenian culture and Armenia’s business and investment potential. The initiative was authored and organized by Vruyr Penesyan, a member of the presidium of the Union of Industrialists and Entrepreneurs of Armenia.
On September 3, Hôtel Métropole Monte-Carlo hosted an event focused on Armenian jewelry art. Guests were introduced to the Armenian jewelry brand DAMIRAH and the three-volume book “Armenian Goldsmith,” devoted to the centuries-old history of Armenian goldsmithing. Vruyr Penesyan presented one copy of the book to Prince Albert II of Monaco. The special guest of the event was supermodel Victoria Silvstedt.
The evening featured live duduk and piano performances. Guests were also offered Armenian beverages, including OHANYAN cognac, Altera wines, Abrikon brandy and ARARAT water.
On the business side, developer Khakhamyan Heritage presented the Amanoo residential district as a project combining nature, architecture and a thoughtfully designed lifestyle. IDBank, the event’s financial and banking partner, showcased its innovative tools as well as Premium banking services and transaction options for Armenians living abroad.
Later the same day, a charity concert was held at Monaco Cathedral with the participation of internationally recognized Armenian musicians. Performers included Frankfurt Opera soprano Ani Yorents Sargsyan, pianist Nare Argamanyan from Vienna and duduk player Levon Chatikyan from Lyon. The event was also covered by Monaco’s state television channel Monaco Info.
On September 4, the spotlight shifted to Armenia’s economic and investment potential. During a private evening reception for guests, Freedom Broker Armenia presented opportunities to establish business ties in Armenia and invest in the country.
Similar events have been held in Monaco since 2018 on the initiative of Vruyr Penesyan under the name Armenian Collection Monte-Carlo.
