September 1 is approaching, and the hustle of preparing for the new school year has officially begun. Millennials remember how they prepared for school: endless queues, paper covers for notebooks, and legendary transformer pencil cases. Generation Z experienced the advent of smartphones and online shopping during their school years. Generation Alpha, growing up in a digital world, views school preparation as a special 'digital mission'.
Idram and IDBank are launching the 'Back to School' campaign, which will run from August 17 to September 13. As part of the campaign, customers who pay for purchases via QR code will receive a 15% idplus bonus and a 15% discount at several stores:
- Damat Tween
- Daniel’s Paris
- Lufian
- Zarina
- Mi Armenia (discount does not apply to smartphones)
- Lumiere optics
- Dessange Paris
- Beaute Concept
- DaVinci
- 'Nor' bookstore
- Mary Parfum (discount cannot be combined with other offers)
Bonuses can be used for subsequent payments at the specified stores.
