Converse Bank is expanding its collaboration with Visa, a global leader in digital payments, announcing the launch of a new phase of partnership aimed at enhancing customer experience and developing loyalty solutions:
This phase of collaboration is particularly important in the current stage of the Bank's strategic development, as Converse Bank continuously develops the C360 ecosystem and the Converse Mobile app, offering customers a more personalized and valuable experience:
Within the framework of the new phase of collaboration, Converse Bank will have access to Visa's leading technological solutions and international expertise, which will allow it to continuously expand the capabilities of the C360 ecosystem, develop loyalty tools, and offer customers additional value-creating solutions while expanding access to innovative services that meet their changing needs:
The collaboration between Converse Bank and Visa, which began in 2002, now includes a wide range of initiatives, from card offerings and international payment services to the application of technological innovations, international expertise, and consulting support:
The new phase of collaboration creates new opportunities for broader application of emerging technologies, reflecting the development of banking services beyond traditional financial frameworks:
With the application of Visa's technological solutions and international expertise, the Bank aims to continuously strengthen its digital capabilities and offer customers innovative experiences tailored to their needs:
In this context, the Bank also considers the continued application of Visa Consulting & Analytics services as a strategic priority:
Based on Visa's international experience and best practices, Converse Bank has already improved the processes of online identification, customer registration, and account opening in the Converse Mobile app:
The collaboration has also contributed to expanding the capabilities for analyzing customer needs and behavior through the C360 platform, allowing for more targeted and personalized solutions:
Converse Bank is regulated by the Central Bank of the Republic of Armenia:
