The situation in the Armenian wine market is force majeure, and it is necessary to extend the support program for at least one month. Armenian winemakers note that risks in the Russian market are increasing while new opportunities are opening up in Europe.
Stepan Avagyan, the CEO of Altterra Wines, discussed the competitiveness of Armenian wine and emphasized that it is now important not only to sell wine but also to develop the winemaking sector in Armenia:
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