In recent years, artificial intelligence has rapidly transformed various sectors. The event organization sector is no exception. While technology was previously used mainly for automating individual processes, today artificial intelligence is involved in the entire event chain—from marketing and customer service to data analysis, sales forecasting, and the creation of personalized offers.
The application of AI allows organizers to better understand audience behavior, quickly process large volumes of data, optimize advertising campaigns, and increase work efficiency. At the same time, users receive faster service, personalized offers, and necessary information in just a few seconds.
There is also progress in the ticket sales platform Eventhub. The company is already using AI tools in various areas of marketing, programming, analysis, and business process management. This approach has led to the creation of over 30 internal tools and solutions that enhance work efficiency and accelerate service delivery.
AI tools are also used in customer communication. The AI+ assistant Nara operates on the Eventhub website and Telegram, allowing users to obtain information about events, tickets, and orders within seconds, reducing wait times and simplifying user experience.
Alongside the application of AI, Eventhub continues to enhance the technological capabilities of the platform. Recent months have seen the implementation of features such as Add to Calendar, Share Event, an event rating system, a “You may also like” suggestions section, and new categories of experiences (cinema, art, gastronomy, adventures, etc.).
The company is confident that artificial intelligence will continue to play a key role in the platform's development, helping to create faster, more flexible, and convenient services for both event organizers and visitors.
