Three months after its launch, ARARAT Spirit 1887, a new addition to the Yerevan Brandy Company’s portfolio, has made a successful debut in the Armenian market, receiving positive feedback from consumers and industry professionals.
Launched in May 2026, ARARAT Spirit 1887 grape vodka represents a new interpretation of ARARAT’s longstanding expertise in working with grapes. During its first three months, the product has already captured the attention of premium spirits enthusiasts, confirming the anticipated interest in this new category for the brand.
Today, ARARAT Spirit 1887 grape vodka is available in all major supermarket chains across Armenia. In addition, special gastronomic sets and creative serving experiences have been developed for residents and visitors to the capital and are already available at leading restaurants and bars in Yerevan. Here, guests can not only discover ARARAT Spirit 1887, but also experience its distinctive organoleptic characteristics paired with carefully selected dishes that highlight the spirit’s character and reveal new dimensions of its taste and aroma.
“We are delighted to see that our new product, ARARAT Spirit 1887, which just a few months ago represented a bold step, is now becoming part of a complete gastronomic experience before our eyes and continues to receive such positive feedback,” says Anush Hambardzumyan, Head of Sales and Marketing at the Yerevan Brandy Company.
ARARAT Spirit 1887 is made from selected grapes grown in the Ararat Valley, using double distillation. Maintaining continuity in the origin of spirits and expertise in working with grapes, ARARAT Spirit 1887 was created specifically as a vodka – a distinct category with its own technology, philosophy, and character. The product is made of grape spirits; however, the production of ARARAT Spirit 1887 excludes any aging process. Here, purity, clarity, and precision of taste become the primary means of expression. One of the distinctive features of ARARAT Spirit 1887 is spring water from Katnaghbyur.
