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Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus

News | 2026/08/26 16:24

Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus

Apple expects to launch new iPhones and Apple Watches at the event

Apple announced that it will hold its iPhone launch event on September 9 at its headquarters in Cupertino, California:

  • During the event, analysts expect the launch of new iPhones and Apple Watches, including the company's first folding phone:
  • A new version of Siri called Siri AI is also expected:

Invitations sent to the media include the tagline "Surprise and shine" and a glowing Apple logo. The event kicks off at 10 a.m. Pacific time:

Apple also announced new Mac Mini and Mac Studio models that will ship on September 22:

This will be Apple's first launch under CEO John Ternus, as current CEO Tim Cook is stepping down and will become the company's executive chairman on September 1:

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