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Polymarket mounts a major comeback campaign in the U.S.

News | 2026/07/09 17:02

Polymarket mounts a major comeback campaign in the U.S.

Polymarket seeks to regain trust after a four-year ban

Polymarket has launched a major marketing campaign in the U.S., including influencer-driven marketing and partnerships with major sports teams, Major League Baseball, and news outlets like CNBC and CNN:

Polymarket began its U.S. rehabilitation in December with a CFTC-supervised mobile app that allows users to bet real money on sports events:

According to the Associated Press, Polymarket is working with social media influencers to create viral marketing on TikTok and other platforms:

Dan Lee, head of U.S. operations at Polymarket, stated that the company is taking steps to establish its trustworthiness:

Four years ago, Polymarket agreed to stop serving U.S. customers as part of a $1.4 million settlement with the CFTC:

In late 2024, federal law enforcement officials raided Polymarket CEO Shayne Coplan's home as part of an investigation into whether the platform continued to serve U.S. users:

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