As the new school year approaches, Armenian sellers have significantly expanded the range of products for schoolchildren on Wildberries. The platform now features thousands of items designed for school preparation, and buyers across Armenia can receive their orders in an average of three days.
Preparing for school today involves much more than just buying notebooks and a school backpack. Parents can choose school uniforms, clothing, and shoes for children of various ages, purchase backpacks, stationery, art and drawing supplies, as well as modern devices that assist in the educational process.
Particular attention is given to products that make a child's school life more comfortable and safe. Among the sought-after categories are children's smartwatches with location tracking, reflective elements, stationery, lunch boxes, thermoses, and other everyday items.
Analytics from Wildberries show that interest in school supplies significantly increases as the school year approaches. Data from 2025 indicates that during this period, sales of most products related to school preparation rise significantly compared to previous periods.
The largest increase in demand has been recorded in the category of school clothing. Sales of girls' clothing have risen by 335%, boys' clothing by 223%, and sales of ties and bow ties by 176%. Sales of school backpacks have increased by 198%, stationery by 165%, school supplies by 142%, shoe bags by 117%, and pencil cases by 67%.
There has also been steady growth in products related to the educational process and child development. Sales of counting supplies have increased by 57%, drawing supplies by 51%, and creative products by 27%.
Buyers are also increasingly paying attention to products designed for children's safety. Sales of children's smartwatches have risen by 123%, and reflective elements by 47%, indicating a growing interest among parents in modern solutions for monitoring and protecting their children.
To make school preparation more convenient, buyers can pay attention to delivery times for products in advance. When searching for necessary items on Wildberries, filters can be used to select products with convenient delivery times.
For buyers planning to make purchases by a certain deadline, one convenient option is to choose products from the
